We Are

We are start-up business, born in our minds next to a sandpit in the garden of our block of flats near Zurich (Switzerland) on a late afternoon in October 2017

Our vision is to inspire change through fashion, by expanding consciousness towards environmental causes and the need for more sustainable lifestyles, in a playful and light-hearted way. Giving a modern generation of trend-setting parents a fashion label that fulfills their wish to grow kids that are joyful ambassadors of change.